Why populism has an enduring and ominous appeal | The Conversation
Max Weber, the founder of modern sociology, once argued that charismatic politicians are seen by their followers as saviours and heroes.
But they are just as likely to be charlatans and swindlers.
Whether you blame social media or inequality, contemporary citizens seem to want political horse races and big personalities — at least that’s the conventional wisdom. Engage your disgruntled followers with big ideas on TikTok!